"Through a psychological study of the early lives of a number of persons associated with the social gospel and an analysis of the subtext of their books and sermons, Susan Curtis argues that social gospelers were instrumental in the development of new ideas about work, family, politics, and advertising, which, after the catalyst of World War I, contributed to and legitimated the emergence of a secular culture in the 1920s... The author has fascinatingly portrayed the phenomenon of American culture Protestantism in this stimulating book."--Dewey D. Wallace American Studies International.