Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Price 62.55 USD
EAN/UPC/ISBN Code
9780471370604, 9780471370604
Brand
Wiley & Sons
Author
Robert F. Hartley
Pages
368
Year of production
2000
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today"s most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today"s headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.