A step-by-step guide to becoming a master of persuasion Smart Things to Know About Selling dissects the art and science of selling for sales professionals and "civilians" alike. The book provides powerful lessons on specific topics, including the psychology of selling; what makes customers tick; developing sales strategies; the art of listening; making the pitch; closing the deal; writing a winning sales proposal; and much more. It also provides killer techniques for persuading prospects to "buy," whatever the goods. Not only does author Ros Jay take readers under the skin of the selling process, she also offers readers, in every field of endeavor, a step-by-step approach to becoming a sales master. This book follows the format of the successful Smart Things to Know series and offers readers step-by-step techniques for selling in today’s market. Ros Jay (Devon, UK) is a marketing and communications specialist and the author of several critically acclaimed books on marketing and sales, including Smart Things to Know About Customers (1-84112-037-5), Profitable Direct Marketing, The Essential Marketing Sourcebook, and The Seven Deadly Skills of Management.