Media relations, when done properly, are a vital tool helping property companies to build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques. This practical and comprehensive book - peppered with real case studies and comments from numerous people within the property industry - aims to demystify "the black art of PR" * Build shareholder value. * Develop reputation * Sell and Let properties faster.