My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Price 12.70 - 31.32 USD
EAN/UPC/ISBN Code
9780844231013, 9780844231013
Author
Claude C. Hopkins
Producer
McGraw-Hill
Pages
336
Year of production
2012
Binding
150x230
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you"ll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.