It demonstrates how features such as animation and audio can be employed to ensure web sites are used to their full potential and therefore helps to create professional products that will secure a positive image of the company or product they are promoting. It is accessible and simplifies the authoring experience so that even those with little or no previous knowledge of creating web pages can develop and innovate stimulating and interactive features to enhance their content. aimed at a UK/European user audience requires no technical or in-depth computer knowledge enables users to easily create high-tech graphics and animations for use on web design and development