This updated and expanded third edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book has been divided into two complementary volumes. This one focuses on the technical context and background of the various media involved in multimedia production and distribution, covering the Internet to Interactive TV. Aimed at the non-specialist, it provides an overview of all the techniques and technical processes in convergent media demonstrating the principle that managers of interactive media projects communicate and function more effectively when they understand the background technical issues involved.