Slywotzky, an international strategy consultant, looks at new, aggressive companies such as Microsoft, Nucor, and Starbucks, and their superior business design methods. He charts the path of Value Migration from obsolete to new business designs, identifying seven patterns of Value Migration. He demonstrates a step-by-step method for evaluating any company"s situation, and reveals specific strategic tools for recognizing the patterns of shifting value. For business owners and managers. Annotation c. by Book News, Inc., Portland, Or.