Fashion Entrepreneurship: Retail Business Planning
Price 74.99 - 87.79 USD
EAN/UPC/ISBN Code
9781563672330
Brand
Fairchild Books
Producer
Fairchild Books & Visuals
Pages
416
Year of production
2006
This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies, and service firms in the apparel and soft-good sectors. The last chapter of the text presents a sample business plan.