Everyday clothes of the everyday American consumer of the early 1980s are shown here. Hundreds of pictures portray clothing from the early days of the Preppie era. Dress-for-success argyles, puffy sleeved sweaters, jacket dresses, and corduroy suits helped build corporate culture. Explore the suggestive lingerie, slinky sleeveless dresses, and tight jeans women wore on the town, while their men showed up for the disco dance looking ready for a safari or a rodeo. Men and women donned sweatsuits to run and play tennis, and inadvertently found a new uniform of comfort. This book is an indispensable resource for fashion historians and an excellent guide for pioneering collectors who want to get a head start on collecting the fashions of the late, great 20th century.