Ecolution Artistry Cookware was designed from an inspiration of nature and healthy cooking. The brand Ecolution has a motto – "Cook Well. Do Good." The "Cook Well" is about the quality of the cookware. The 9.5 inch heavy gauge aluminum frying pan offers great heat conductivity. After all even heating; it equals happy eating. Each pan has a groovy design on the bottom. The design shows a leaf pattern in a circular motion and has grooves cut out so that the heat distributes quickly. The handle is wrapped in silicone so the pan will not get hot on the stove. It"s comfy, fun to squeeze and has a great design on the bottom to make sure the pan has a secure grip. The "Do Good" refers to the Hydrolon water based non–stick. This terrific non–stick is MADE WITHOUT PFOA. This is ecologically advanced non–stick so it"s safer for you and has few greenhouse gases. The pan holds up great and is dishwasher safe. Yup, just stick it right in the dishwasher. You also do not need any oil or fat to cook because of the high quality non–stick. It will not stick and that"s no yolk. The pan is oven safe up to 350F. All Ecolution Cookware comes with a lifetime warranty. After your purchase please consider how to recycle your old cookware. You can visit ecolutionhome.com to get a listing of local charities to donate your cookware or ways to renew or recycle your old pans, you know..."the other stuff in your cabinet". Ecolution believes that cooking well in the kitchen and doing good for the planet can happen at the same time. From our family of chefs to yours we say "Cook Well. Do Good."