You Style Styler is very effective, even at lower temperatures, and helps to give healthier-looking, shiny, more manageable hair with maximum styling control. Tourmaline Ceramic Technology will keep your hair healthy and shiny. It generates infrared heat and natural ions which work on hair molecules to dry them inside and out. This drying process is gentle and quick; It minimizes heat damage helps make hair less frizzy and more manageable. Ionic conditioning creates natural ion output that helps to control static electricity minimizing frizz, increasing shine and making hair more manageable.