* Huge environment  expansive indoor and outdoor areas of the mall provide a variety of different locations to explore. * Swarm technology allows an unprecedented amount of enemies on screen at once resulting in nonstop, pulse-pounding action. * Intense gore and vibrant realism. * Anything in the mall is at Franks disposal. * Grab environmental objects like umbrellas and benches to use as improvised weapons. * Snatch items from different stores to use as weapons including golf clubs, lawnmowers, fry pans and more. * Chow down on various mall food to revive health. * Real time system  key events happen at certain times and if players are not mindful, important story elements and opportunities may be missed. * Use Franks photojournalistic skills to capture the insanity on film; the better the shot, the better the reward will be. * ESRB Rating: MATURE with Blood and Gore, Language, Partial Nudity, Use of Alcohol, and Intense Violence