Shinier hair, less frizz, then you will love bed head"s 1875 watt ionic turbo dryer. ionic technology leaves your hair shinier and less frizzy with healthy looking results. the cold shot button allows you to set your style. for drying and styling flexibility 2 heat and speed settings are offered with professional rocker switches, plus a cold shot button that releases cool air to set your style. the included concentrator attachment allows for precise styling. the removable end cap makes it easy to clean and maintain.