For brilliant, healthy-looking, color-treated hairNew! Protects Hair Color!Pure Island BotanicalsTake a tropical island approach to your hair and your day. This mild shampoo, bursting with papaya and coconut, gently cleanses while intensely moisturizing to restore brilliance and shine to color-treated hair. Enriched with Vitamins A and E, color is further safeguarded with UV-fade protection.Tested in Paradise by friends and family. No animal testing. Safe for color-treated hair.Made in U.S.A.