What it is:A lip treatment that provides unparalleled care and luminous color to the lips, in a soft, creamy, easy-glide formula.What it does:Introducing the most luxurious lip treatment ever created: new Serum De Rouge by Dior. Dior"s extensive skincare research and color expertise is combined for a truly revolutionary innovation. With 10 times more active skincare ingredients than other lipsticks, Serum de Rouge features an ultra-creamy texture to smooth and pamper your lips day after day. Enriched with mango butter and other natural emollients, this nourishing treatment actually boosts microcirculation and collagen levels, and protects with SPF20-so lips are as healthy as they are beautiful. Each shade provides a kiss of luminous color that never fades or bleeds.What else you need to know: Acts on 3 layers of the lips" skin:1 - Epidermis - Repairs, hydrates, and smoothes lips.2 - Dermis - Plumps, firms, and defines lips.3 - Hypodermis - Gives lips volume.