You"re not really ready for Hi Def if you"re not using the latest generation of HDMI cables - and, like the other Swedish-made Supras, this HDMI offers cutting-edge performance at a pleasantly modest cost. Check these comments from the British magazine Active Home - which gave the Supra HDMI its highest, 5-star rating: (quote)...bright colours were reproduced without affecting the dark areas surrounding them, colour was spot-on and fine detail present but not artificially sharp. There was very little noise, even on still pictures, and fast scenes felt easier to follow than with other cables. It"s hard to explain but images were definitely more comfortable. Given that it"s also the cheapest of the cables [tested] here, the Supra quickly became our favourite. (end of quote) Please note that Supra makes the only commercially available cables that are HDMI-certified for lengths over 10 meters - which means that you can set up your home theater without regard to proximity of components. Want a 40-foot run from your DVD player to your projector? No problem; no degradation of picture quality! Like all our products, the Supra HDMI comes with a 30-day, money-back guarantee: If you"re not satisfied that this cable is everything we say it is, return it (in mint condition) for a full refund.