Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. * Plan your site. Create web pages by learning the basics of HTML and HTML5. * Control page design with CSS. Format text, images, links, tables, and other elements. * Attract visitors. Ensure that people can find your site through popular search engines. * Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits. * Get smart. Use free tools to identify your site’s strengths and weaknesses. * Create your own blog. Post your musings with a free blog-hosting service. * Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products. * Add pizzazz. Include audio, video, interactive menus, and more.