The blogging bestseller, now fully updated to reflect the latest tools and techniquesBlogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging! Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you"ll need to get started. You"ll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog"s successIncludes updates to the major blogging software utilities including Google"s Blogger, TypePad, and WordPressWalks you through the latest search engine optimization techniques for increasing your blog"s visibilityReviews the newest plug-ins and gadgets that will allow you to extend your blogIf you"re in a fog about how to blog, then this easy-to-understand guide is the right book for you.