L"Oréal has created Stimulift technology to stimulate the production of the skin"s 8 natural lifters to plump your skin from within for a natural lifting and firming effect. The anti-wrinkle + firming Eye Cream has been developed to hydrate and tone the eye contour area and visibly reduces wrinkles and crow"s feet. The benefits of this product are * Light and easily absorbed * Can be used morning and evening * Fragrance free