One of the neat surprises with BookBook for iPad is the fact that it transforms into a fully-adjustable, hands-free stand. How so? By using the oldest trick in the book, a button and string. You"ll find a button on the inside left cover of the case and a leather tassle connected to the other side. To use BookBook for iPad as a stand, fold the two covers backwards to form a "V", then stretch the tassle under the case and wrap it around the button. Adjusting the length allows you to determine your perfect viewing angle. Then enjoy a movie, your favorite webisodes or a photo slideshow. Now you can see why this will be a bestseller. Reading books on iPad is pretty cool. Reading books on an iPad tucked into a BookBook for iPad is even cooler because it feels just like holding every book you"ve ever held. BookBook for iPad has a soft, padded, dark chocolate interior that doesn"t distract your eyes when viewing your iPad. That padded interior also keeps your iPad scratch free. BookBook for iPad is a great way to enjoy a much more organic reading experience with iPad. BookBook for iPad is designed to keep your iPad safe and secure as you shuttle it from place to place. A soft, velvety interior cushions iPad and two supple leather corners and an elastic band hold the tablet in place. Hardback covers with reinforced corners provide impact protection. The tough spine and a hard protective inner frame offer crush protection. Dual zippers seal the deal, while allowing to unzip just enough to sneak in the charging cord or a headphone cable. And finally, the design of the case protects you from looking like everyone else. Talk about a happy ending.