Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author"s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy"s personal papers. A This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy"s personal papers. The book describes the creation of some of history"s most famous advertising campaigns, such as: A "The man in the Hathaway shirt" with his aristocratic eye patch "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water to the U.S. Perhaps the most...