Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author"s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy"s personal papers. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, David Ogilvy redefined the business and became an icon, creating some of history"s most famous advertising campaigns for brands like, Dove, Rolls Royce, and Schweppes.