"Two impressive features of this book are its clarity of purpose and the breadth of disciplinary resources to which it appeals."---Geoffrey Brennan, Professor of Economics, Australian National University"Facing massive evidence that people do not act generally as self-regarding payoff maximizers, economists have become increasingly interested in issues of cooperation, altruism, identity, and morality. Lanse Minkler"s contribution is particularly important because of his powerful argument that the evidence of cooperation cannot be explained adequately by a more complicated preference function. A disposition for honesty is not simply a matter of preference---it is an issue of personal integrity, identity, and commitment. This has major implications. In particular we have to reconstruct the theory of the firm from first principles. No economist committed to the pursuit of truth should ignore this volume."---Geoffrey Hodgson, Research Professor in Business Studies, University of...