Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World"s Best Known Brand

Цена 39.95 - 53.61 USD

EAN/UPC/ISBN Code 9780275990305

Автор

Издатель Praeger Publishers

Страниц 356

Год выпуска 2006

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess (Jesse Owens, Mark Spitz, Nadia Comanesci), but also of tragedy and disgrace (the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring). By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Формат: 16 см x 24 см.