Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslow?s hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners—in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches—most successfully!" —Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought–provoking new approach to running a business. He brilliantly applies Abraham Maslow?s theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley?s depth and candor make this book a must–read for everyone who wants to improve their organization." —Bill George, former CEO, Medtronic and author, Authentic Leadership and True North "One of the best business books...