Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Цена 20.04 - 44.52 USD

EAN/UPC/ISBN Code 9781578519606

Автор

Страниц 272

Год выпуска 2005

Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.