Surviving and thriving in the graphic design, illustration and advertising world 1975-2017Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years.CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design-Collateral-Package Design-Illustration-Web design-Career choices-Employee or self-employed-Business topics-Appendix and notes