There is a major transformation coming to the trade associations and professional societies due to the dramatic changes in the U.S. population demographics, primarily due to recent immigration patterns. A landmark study of chief executive offices of senior executives of voluntary membership based nonprofit organizations revealed the future plans of trade associations and professional societies regarding the inclusion of diversity population segments as active participants in their organizations. The key data reveals these organizations do not plan to include diversity populations in their membership or organizational activities. The study reveals the reasons why.