This book is aimed at considering the major processes in Mergers and Acquisition in some case studies which are selected from some of the most significant cases of M&As in recent years in the world like: Adidas-Reebok, Tata-Jaguar Land Rover and Kraft-Cadbury takeovers. Finally it will be specified how far those companies could be successful or not. The students of Management, Advertising agencies and corporate managers would find it useful.