Penguin books This an essential tool kit for understanding the world around us. It"s about our obsession with collecting, the quest for authenticity and the creation of national identities. It"s about Hitchcock"s film sets and why we value imperfection. It"s about fashion and technology, about politics and art. "A memoir and a master class in musing on modern design...It"s a collection of thoughtful, absorbing essays about many aspects of modern design, a subject nobody writes better about than Sudjic."