Early Starters Rod Campbell, the creator of Dear Zoo, has been a trusted name in early learning for over thirty years and Macmillan is proud to publish Early Starters, his "first concepts" series for toddlers. Every book in the series supports the learning and discovery of a key theme and uses carefully selected novelty elements to encourage participation and fun. 123 is a first numbers book that introduces your child to counting from one to ten. There are chunky, tabbed pages to turn as they count with the help of a gently rhyming story and a collection of farm animals.