Trusted Partners. How Companies Build Mutual Trust and Win Together

Цена 20.66 - 23.76 USD

EAN/UPC/ISBN Code 9781416576655

Брэнд Free Press

Автор


Страниц 344

Год выпуска 2007

Форма выпуска 152x220

Trust is the glue that holds organizations together. More powerful than contracts or authority, trust enables partner companies -- or groups within a company -- to achieve results that exceed the sum of the parts. Without trust, alliances fail. In Trusted Partners, internationally recognized alliance expert Jordan Lewis draws on four decades of advising and managing alliances to show -- for the first time -- how to build and sustain trust between and within organizations.A comprehensive and multifaceted analysis of trust, Trusted Partners shows how to develop, manage, measure, improve, or repair this important dimension of every business relationship. "Trust must be constructed, one step at a time," Lewis maintains. He breaks significant new ground by describing each of these steps -- including how to assemble the elusive interpersonal, leadership, political, organizational, structural, and governance components of trust.Clear in its explanation of what trust entails, Trusted Partners uses dozens of stories and case examples, among them alliances between Canon and Hewlett-Packard, Ford and ABB, and Procter & Gamble and Wal-Mart, all of which achieved market-beating results.Lewis begins by establishing eight conditions for trust and shows how to determine if trust is possible. He then details:* How to build, manage, and repair trust* How to trust difficult customers* How to sell alliances to customers* How to trust a rival* How to build trust between internal group...