SmartStorming: The Game Changing Process for Generating Bigger, Better Ideas In today’s fast-paced, innovation-driven economy, chaos and disruptive change are the new “business as usual.” Organizations, business owners, entrepreneurs, and even individuals have no choice but to reinvent themselves and their product or service offerings on an ongoing basis. They must innovate—or risk slipping into irrelevance. Innovation is fueled by a constant stream of new ideas; and group brainstorming is the most widely utilized process for generating that fresh, original thinking. However, brainstorming as typically practiced is a fundamentally flawed process—loosely structured, poorly facilitated, lacking in effective techniques—and it often produces too few, truly innovative ideas. It’s no wonder. Over 90% of those leading brainstorming sessions, in any industry, have had no formal training in how to do so effectively. SmartStorming: The Game-Changing Process for Generating Bigger, Better...