IShift draws insights from historical patterns and many stories about business successes and failures. It also provides tips and techniques for legal and business strategies to maximize the financial rewards from innovations and creative works. A great deal of innovation and job creation occurs in smaller businesses. By learning from the successes and failures of others, there are many things small business owners and entrepreneurs can do to engage employees and improve business. They also learn to shift smoothly between the many different roles in running their businesses. This shifting is a learned skill - just like learning to shift gears in a car to adapt to changing road conditions.