Connecting the Mind and Voice of Business Following military service and post-grad work in Journalism and Broadcasting, I worked as a weekly newspaper reporter and magazine editor before crossing over to public relations. Somewhere along the way it became clear that without some direction, PR programs wouldn"t get very far. Well-executed tactics are only effective long-term if they"re backed by a good strategy which is too often lacking. Since public relations is often about story telling (hopefully non-fiction) many PR pros find themselves pushing for and often helping create a differentiated brand story. Bridging the marketing and PR disciplines is what I find most professionally interesting and forms the basis for this book. I"d been publishing articles on these two subjects for a couple of decades and decided it was finally time to do something more with the accumulated information. Connecting the Mind and Voice of Business helps both marketing and PR pros work more effectively as...