Purposeful Selling was nominated for a Pulitzer Prize for nonfiction in its first edition. The book introduced a new paradigm in the selling equation showing seller and buyer as partners in enterprise engaged in creative problem solving. Purposeful Selling introduces the new theatre of cooperation. It cuts through the counterproductive adversarial conflict between seller and buyer, and is designed to navigate both to a win-win solution. Purposeful Selling puts the seller in the frame to deal with potential barriers that consciously or unconsciously result in false assumptions about the buyer. By doing so, it creates self-confidence in the seller to see the selling situation clearly. Since everyone is in the business of selling something, the reader may be struggling with one or more of these questions, which are explored in the book: Why am I my own worst enemy? Why do I fail to find fulfillment in my life and work? Why do I lack a clear purpose in life? Why do I not live up to my...