"Eat the elephant!" Elephants hold us back and keep us from improving in the Life Categories of Health, Relationships, Career and Finances Performance. Therefore, we must eat the elephant, never to appear again. A seven step personal performance improvement model guides you to greater performance with measurement as the cornerstone.Make an Impact in your life and in the lives of others. The ultimate goal of the Elephant eater is to become an Elephant Hunter who helps others to eat the elephant. Get moving, live a life of Impact Performance!