"Managing by Slogan" provides insight into popular slogans frequently used by today"s business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O"Hara offers thought-provoking examples for the reader"s own leadership assessment. While smiling through the anecdotes and the author"s self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.