Storytelling on Steroids. 10 Stories That Hijacked the Pop Culture Conversation
Цена 18.80 - 28.18 USD
EAN/UPC/ISBN Code
9789063693114
Брэнд
Bis Publishers
Автор
Weich John
Издатель
Bis Publishers
Год выпуска
2014
- In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. Weich is American and a great storyteller and public relations wizard!