Making Ads Pay. Timeless Tips for Successful Copywriting

Цена 10.75 - 12.84 USD

EAN/UPC/ISBN Code 9781607965664


Автор


Страниц 258

Год выпуска 2013

Форма выпуска 152x220

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.