Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

Цена 11.80 - 18.33 USD

EAN/UPC/ISBN Code 9780062276698

Брэнд It Books

Автор


Страниц 584

Год выпуска 2014

Форма выпуска 155x235

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry - in development as a feature film from Sony Pictures. In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega"s success would create many new enemies and, most important, make Nintendo stronger than ever. The battle was vicious,...