In today"s competitive market, business clients are skeptical and you can"t blame them. When it comes to business customer relationships, almost everyone has been burned. Business expert Lydia Johnson says it"s time for companies to revisit their customer approach - starting with the first interaction....the business handshake. In The Jalapeno Handshake, Johnson explains that companies need to heat up their business-customer interactions by creating long-term relationships based on trust.