Strategic Management of Technological Innovation

Цена 92.81 USD

EAN/UPC/ISBN Code 9780071326445

Брэнд McGraw Hill

Страниц 320

Год выпуска 2013

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major rese