The purpose of this book is to offer higher education leaders, scholars, consultants,and observers a full range of strategy tools that can be applied to the higher educationindustry. This is accomplished by a) introducing new concepts and tools togive a comprehensive view of strategy making in higher education, beyond strategicplanning, b) demonstrating the value of the concepts and tools through descriptionand application for different types of institutions (universities, communitycolleges, for-profit colleges, etc.) and at different levels within institutions (institutional,college, department, etc.), and c) providing guidance on the appropriateuses of the various tools. The last point is especially important, as applying business-like principles to higher education often receives heavy criticism. The bookhelps readers decipher the appropriate uses of different strategy tools to the higher education industry, but thebook also points out dangers and weaknesses. All of this is done within today's context of political, economic,demographic, and global realities.