Many years ago, I heard a story by Fred C. Kelly, the author of Why YouWin or Lose, that illustrates perfectly how the conventional investor thinks when the time comes to make a selling decision...William J. O'NeilWhy You Win or Lose, by Fred C. Kelly, written in a direct and easy to undersand style, identifies the four great enemies to investment success, and share his secrets about making money as a highly successful speculator.