This is one of two new titles in the Design Museum Fifty series published in conjunction with London"s prestigious Design Museum. The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama"s first presidential campaign - to Wim Crouwel"s digital-taming New Alphabet, this is a book of visual treats and wonderful stories.