The Varieties of Leadership at Novarum Pharmaceuticals. A Novel (PB)

Цена 43.69 - 91.38 USD

EAN/UPC/ISBN Code 9781607522232




Страниц 198

Год выпуска 2009

Storytelling is a time-honored way of educating. Case studies attempt to engage students, but arelimited because they do not develop characters or settings. What is needed is a full-length novelwith complex, sympathetic characters and a story grounded in leadership and organizationalbehavior theories. Novarum Pharmaceuticals is such a book.Set in a large U.S. firm, it follows the struggles of an executive vice president trying to launch aninnovative joint venture with a Middle Eastern company. The story proceeds from Nia Stevens'first strategic proposal, through various triumphs and setbacks, to a final crisis in which she mustchoose between what she views as her career and her principles. The main characters reveal a mixof motives and perceptions about each other and doing business in the Middle East. They converge and clash and their actions changeas the story unfolds. Neither a tragedy nor a comedy, the book is a plausible depiction of life within a modern corporation.Novarum Pharmaceuticals embodies all the elements of a novel, but unlike novels this one contains an index that professors andstudents alike can use to tie characters' actions to theory. The companion instructor's resource manual provides an extensivediscussion framework for the professor, with background material on the pharmaceutical industry, resumes of the principle characters,questions and suggested answers for every chapter, descriptions of theory and concepts, learning goals for each chapte...