Were it not for the negative coverage that it receives from elite American news organizations, the National Rifle Association and American gun culture as a whole would not be in the position of strength they enjoy today. The more negative coverage the elite media have dished out, the more people have been attracted to NRA and gun culture. Brian Anse Patrick presents the evidence for this startling case. As an analysis of the data unmistakably shows, not only are the elite media systematically biased against NRA, they have indeed inadvertently helped to mobilize American gun culture, making it one of the most successful social movements of modern times. In the new edition of this groundbreaking study, with a new Foreword by the author, Prof. Patrick makes his case. The evidence is incontrovertible and based on scientific content analysis of ten years of actual NRA coverage in many elite news publications, compared and contrasted with similar coverage of other major American social...