Understanding the customer is critical to your company"s success. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today"s businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries; offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes; and then goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing...